Description ABOUT THE BOOK The book has been written to cover the course ‘DEVELOPMENT COMMUNICATION’ in the discipline of EXTENSION EDUCATION as per the syllabus recommended by 5th Deans’ committee of ICAR at graduate and post graduate level in all state Agricultural Universities and Agricultural Colleges in the country. It is equally useful for young faculty members and also as a reference book for other users. Chapters contained in this book are written systematically in simple and lucid language with several figures and illustrations for ease in comprehension of the students. The book is very comprehensive publication and readers do not have to refer to other books for understanding of the contents. CONTENT S. NO. TITLE PAGE NO. PREFACE 3-4 ABOUT THE AUTHORS 5 SYLLABUS 6 ABOUT THE BOOK 8 CHAPTERS 1 OVER VIEW OF DEVELOPMENT COMMUNICATION 9-46 2 PROCESS AND APPROACHES OF DEVELOPMENT COMMUNICATION 47-57 3 NATIONAL AND INTERNATIONAL PERSPECTIVES OF DEVELOPMENT COMMUNICATION 58-60 4 EVOLUTION OF DEVELOPMENT COMMUNICATION CONCEPT 61-64 5 GOVERNMENT AND NON-GOVERNMENT INITIATIVES, ORGANISATIONS- FAO, UNDP, WHO, UNICEF, CARE AND STRATEGIES 65-94 6 MILLENNIUM DEVELOPMENT GOALS 95-107 7 SDGS – DOCUMENT, VISION AND OBJECTIVES; TARGETS AND STRATEGIES FOR IMPLEMENTATION 108-136 8 RESEARCH PERSPECTIVE OF DEVELOPMENT COMMUNICATION 137-148 9 MEDIA INITIATIVES FOR DEVELOPMENT COMMUNICATION 149-164 ABOUT THE AUTHORS Dr. Vishakha Bansal is presently working as Professor in the department of Extension Education & Communication Management, CCAS, MPUAT, Udaipur & Posted in All India Coordinated Research Project–Women in Agriculture. She is Unit Coordinator of AICRP-WIA. She obtained her M.Sc. degree in Home Science Extension Education in 1994 from RAU, Bikaner and Ph.D. degree in Home Science Extension and Communication Management in 2006 from MPUAT, Udaipur, Rajasthan. She has 27years’ of service experience in Extension, Teaching and Research. She has guided 9 PG students and at present co-advisor of 7 PG students. She has 64 research paper in NAAS rated National and International Journals, 75 popular articles, 5 books, 25 technical bulletins, 20 radio talks, 9 folder/leaflets, 4book chapters and 6 abstracts. She is life member of 4 professional societies and received 6 Professional awards of National and State repute. Dr. L. L. Somani is retired Director Resident Instruction & Dean P.G. Maharana Pratap University of Agriculture & Technology, Udaipur. He has authored/edited over 200 book on various aspects of agriculture. He has post-doctoral form The Waite Agricultural Research Institute Adelaide, Australia 1975-1977. He has published over 400 research papers/ book chapter and review articles.
