Description ABOUT THE BOOK In agricultural extension agencies, control in hierarchical level is made possible through communication. Communication is the unavoidable tool that makes organization work out possible. The basic managerial and administrative functions are carried out through the vehicle. Communication plays vital role in agriculture and rural development. A silent revolution is taking place in the area of telecommunication, which is bringing connectivity with various countries throughout the world that has virtually made it as a global village. In the present era information and communication, technologies play an important role in addressing various challenges and uplifting the livelihoods of the rural poor. ICTs can be cost effectively and practically employed to facilitate information delivery and knowledge sharing among the farmers, extension agents and other stakeholders. ICT enabled education services facilitate academic, research activities of students, teachers and scientists, and improve the quality of teaching, learning and research activities. With these expectations to be fulfilled there has been a growing awareness of the need for a book dealing with the conceptual and applicability aspects of extension information & communication and technology. The present textbook has been designed to fill the gap and to give the readers a complete information and description of extension communication and information technology to introduce them to all the areas of professional work in its field and to enlighten them about its importance in the speedy transfer of agricultural technologies. CONTENT SI. No. Chapters Pages Preface 3-4 About The Book 5 About The Authors 6 Bibliography 8 1 1 Communication 9 13-74 2 Process/Eelements of Communication 14 3 Functions, Models & Channels of Communication 30 4 Forms of Communication 41 5 Feedback Problems in Communication 49 6 Introductons to computers, Anatomy of Computers and Input & Output Devices 55 7 Units of Memory, Hardware, Software & Classification of Computers 69 8 Oprating System 84 9 Personnel Computers, Types of Processors & Booting of Computers 87 10 Compute Security 92 11 ICT in Agriculture 105 12 Types of ICT Tools 113 13 Kisan Call Centre 133 14 Expert System 140 15 Satellite Communication 150 16 Internet, Portals & Search Engines 157 17 Agropaedia 181 18 E- Governance Initiatives 190 19 Remote Sensing Application in Agriculture 211 20 E-Extension 215 21 Social Media for Agricultural Extension 261 22 I.C.T. for Agriculture Extension 277 ABOUT THE AUTHORS Dr. Ishwar Singh is presently serving as Senior Scientist and Head in Krishi Vigyan Kendra, Gariaband, under Indira Gandhi Krishi Vishwavidyalaya, Raipur, (C.G.) & He did his Ph.D. in Agricultural Extension from Mahatma Gandhi Chitrakoot Gramoday Vishwavidyalaya, Chitrakoot. He has been exclusively working on different aspect of Agricultural Extension for the last 15 years. He has got published 15 Research papers, more than 10 popular article and 5 book chapters. He has attended educational tour abroad. He has been recipients of many awards and recognitions. He is sitting member to many professional societies. Dr. Saroj Choudhary is presently working as scientist (Agriculture Extension) at Krishi Vigyan Kendra Bhavnagar, Gujarat. She did her Ph. D in agriculture extension form SKNAU, Jobner Jaipur Rajasthan & passed NET from ASRB New Delhi. She has been exclusively working on different aspect of Agricultural Extension for the last 5 years. She has published 6 international, 4 national research papers, 20 popular articles in reputed journals/magazine, 2 books and 1 technical bulletin. He is sitting member to many professional societies. Prof. (Dr.) L.L. Somani (b. 1945) Retired Director (Rl) & Dean PG Studies, MPUAT Udaipur has over 400 papers published in National and International Journals/ Symposia, etc. and over sixteen dozen of books to his credit in different disciplines of Agriculture and allied fields. He held different positions in MPUAT, has spreaded highly innovative ideas, and programmes for development of Agriculture. Prof. Somani has been honoured with several awards Dr. Balbir Singh Khadda is working as Subject Matter Specialist (Animal Husbandry) at ICAR – Krishi Vigyan Kendra, Panchmahal, Godhra, Gujarat. He has been exclusively working on different aspect of animal Husbandry for the last 19 years. His remarkable and notable contributions in the form of publication are: 84 research article in National and International Journal of repute, 69 paper presented in seminar/ symposia, 31 popular articles, 12 bulletins, 12 extension folders, 9 book chapters, 5 training manuals 2 books and 2 compendiums. He has been recipients of many awards, recognitions. He is sitting member to many professional societies and organized 3 National seminars and 2 International seminars.
