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Description ABOUT THE BOOK Personality refers to an individual’s characteristics -style, behaviour, mindset, attitude, his own unique way to perceive things and seeing the world. Genetic factors, family background, varied culture, environment, current situations play an imperative role in shaping one’s personality. The way you behave with others reflects your personality. An individual with a pleasing personality is always appreciated and respected by all. Effective communication skills play a crucial role in one’s personality. Communication helps individuals to express themselves in the most convincing way. Your thoughts, feelings and knowledge should bypass on in the most desirable manner and effective communication skills help you in the same. A person should speak really well to make a mark of his/her own. Remember, no one would take you seriously if you do not master the art of expressing yourself clearly and in the most convincing manner. CONTENT NO TITLE PAGE FOREWORD 3 PREFACE 4 SYLLABUS 5 ABOUT THE BOOK 7 ABOUT THE AUTHORS 8 CHAPTERS 1 Communication: meaning and definition 9-11 2 Principles and Functions of Communication 12-20 3 Models of communication 21-25 4 Barriers to communication 26-28 5 Verbal and nonverbal communication 29-34 6 Listening and note taking 35-47 7 Writing skills 48-69 8 Oral presentation skills 70-72 9 Field diary and lab record 73-77 10 Indexing, footnote and bibliographic procedures 78-83 11 Reading and comprehension of general and technical articles 84-93 12 Précis writing, summarizing, abstracting 94-100 13 Individual and group presentations 101-110 14 Public speaking 111-119 15 Group discussion 120-126 16 Organizing seminars and conferences 127-147 17 Diffusion and adoption of innovations: concept and meaning, 148-150 18 Process and stages of adoption, 151-156 19 Adopter’s categories 157-160 20 Transfer of technology: concept and models 161-168 21 Capacity building of extension personnel 169-186 22 Extension teaching methods: meaning, classification 187-194 23 ICT Applications in TOT (New and Social Media), media mix strategies 195-205 24 Sentence Structure 206-210 25 Modifiers, Connecting Wards and Verbals; Phrases and Clauses 211-216 Literature Cited 216 ABOUT THE AUTHORS Dr. Prakash Panwar is presently serving in Maharana Pratap University of Agriculture and Technology, Udaipur, Rajasthan as Professor in Department of Extension Education, College of Agriculture, Bhilwara. She did her B.Sc. in Home Science and M.Sc. in Home Science (Extension Education) from Rajasthan Agriculture University, Bikaner. She started her professional career as Training Associate in the year 1995 and joined MPUAT, Udaipur (Earlier RAU, Bikaner) in the year 1996 as Assistant Professor (Training Associate) in Krishi Vigyan Kendra. She obtained Doctor of Philosophy degree in Home Science Extension and Communication Management in the year 2004 from Maharana Pratap University of Agriculture and Technology, Udaipur. She has 24 years of experience in extension & teaching and has published 17 research papers, 23 technical material & 15 popular articles. She has also published seven success stories of farm women empowered through KVK’s. She is life member of four Professional Societies of Extension Education and received seven professional awards of State and National repute. Prof. L.L. Somani retired from the post of Director Resident Instructions & Dean, Post-Graduate Studies (MPUAT) Udaipur in 2005. He has authored a number of books in the discipline of extension education viz.; Fundamentals of Extension Education, Dictionary of Extension Education, Fundamentals of Rural Sociology & Educational Psychology, Educational Psychology in Agriculture, Educational Psychology for Extension Personnel, Rural Sociology for Extension Personnel, Fundamentals of Agricultural Extension, Extension Education & Communication, Fundamentals of Rural Sociology, Education Psychology, and Constitution of India, Agricultural & Rural Sociology: Strategic Foundation for Rural Transformation, Extension Education at a Glance, Objective Fundamental for Professionals in Extension Education, Cyber Extension for Rural Development, Dimensions of Agricultural Extension, Enterprises and Technologies for Rural Development, Extension Education and Rural Development, Extension Methodology for Transfer of Agricultural Technology, Handbook on Programme Planning, Implementation and Evaluation, Reparation and Use of Audio-Visual Aids, Research Methodology in Extension Education, Handbook of Instructional Technology.
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