Description ABOUT THE BOOK Large numbers of extension programmes are in progress. Inspite of importance given to those programmes people are reluctant or unable to accept change. A close scrutiny of the constraints shows the absence of understanding of the concepts, philosophy, objectives methods and entrepreneurship in managing these programmes. The importance of extension education for rural development made it imperative to introduce it in educational curiculla of B.Sc.(Ag.), S.Sc(Hort.), S.Sc.(Forestry), B.Sc. (Home Science), B.Sc.(Fisheries) B. Tech (Dairy) and such other courses. ICAR recently revised the syllabus of these courses in the light of the recent advances. The present book is expected to fulfil the needs of students under going these courses. It will also be helpful to the field extension workers. CONTENT Preface 3 About the Book 7 About the Author 8 Section – I Fundamentals of Rural Sociology and Educational Psychology 9 1 Sociology and Rural Sociology 11 2 Social Groups 20 3 Social stratification 26 4 Cultural Concepts 30 5 Social Values and Attitudes 34 6 Social Institutions 37 7 Social Organizations 41 8 Social Control 45 9 Social Change 48 10 Leadership 51 11 Psychology and Educational Psychology 57 12 Intelligence 61 13 Personality 66 14 Teaching Learning Process 71 Section-II: Dimensions of Agricultural Extension 89 15 Education 91 16 Extension Education 94 17 Agricultural Extension 104 18 Rural Development 106 19 Development Programmes 109 20 Community Development Programme 115 21 Panchayat Raj System 120 22 Agricultural Development Programmes 124 23 Social justice and Poverty Alleviation Programmes 140 24 New Trends in Extension – Privatization 144 25 Women Development Programmes 146 26 Reorganized Extension System (T & V System) 149 27 Broad Based Extension (BBE) 157 Section – III: Extension Methodologies for Transfer of Technology 160 28 Communication 162 29 Extension Programme Planning 181 30 Extension Teaching Methods 204 31 Agricultural Journalism 229 32 Diffusion and Adoption of Innovations 233 33 Capacity Building of Extension Personnel and Farmers 239 Section – IV: Entrepreneurship Development 247 34 Entrepreneur 248 35 Entrepreneurship Development 254 36 Entrepreneurial Behaviour 261 37 SWOT Analysis 265 38 Market Survey 268 39 Incentives for Entrepreneurs 272 40 Formulation of Project 276 Section – V: Constitution of India 279 41 Constitution of India 281 42 Fundamental rights and duties of citizens 288 43 Directive principles of the constitution 294 44 Union government 298 45 State government 306 46 Constitutional provision to welfare of weaker Section 310 47 Electron process 317 48 National Human rights commission 320 References 323 ABOUT THE AUTHORS Late Dr. S.V. Supe, MA (Eco.), M.Sc.(Agr.), Ph.D. (IARI) has worked as Professor and Head, Department of Extension Education and Associate Dean at Dr. Punjabrao Deshmukh Krishi Vishvidyapeeth, Akola. During his career he was closely associated with undergraduate, post graduate teaching and guided several M.Sc. and Ph.D. students. Now also he is councellor and guide for PhD students at Yeshwantrao Chavan Maharastra Open University Nasik in Agricultural Commission. He contributed a large number of reviews and research articles to journals of repute and published 18 books related to extension education. L.L. Somani is Retired Director, Resident Instructions, MPUAT, Udaipur. He went To Waite Agricultural Research Institute, Adelaide, Australia for undertaking Post-doctoral work (1975-77). He has over 400 research and technical articles to his credit. He has authored/edited over a dozen of books in Extension Education and farm communication.
